Backed by 25 years of research & innovation
We've led the way in healthy aging science, pioneering discoveries in NAD+ with Niagen®.
Every cell in your body is fueled by NAD+
Your 37.2 trillion cells are powered by NAD+, a vital coenzyme that fuels cellular energy and repair throughout your entire body. NAD+ levels naturally decline with age, lifestyle factors, and stressors. Replenishing NAD+ levels is essential for maintaining your cellular health, energy, and vitality.
The #1 NAD+ booster¹
Discover Tru Niagen, a revolutionary supplement backed by decades of research and clinically proven to increase NAD+ up to 150% to keep your cells performing at their best.
Powered by Niagen®, our patented form of nicotinamide riboside, Tru Naigen is one of the most well-researched, efficient, and superior NAD+ precursors available, ensuring you get the best for your health.
Whole-body benefits
From your daily routine to your most challenging goals, Tru Niagen powers your cellular health, helping you thrive at every age.
Backed by world-leadingresearchers





Frequently Asked Questions
What is NAD+ and how does it work?
What is NAD+ and how does it work?
NAD+ (Nicotinamide Adenine Dinucleotide) is a crucial coenzyme found in every cell of your body that powers hundreds of metabolic processes. It serves as a key player in cellular energy production, DNA repair, and cellular communication. NAD+ works by transferring electrons during cellular metabolism, enabling your cells to convert nutrients into energy and supporting essential functions that keep your body running optimally.
What are the potential benefits of taking NAD+ supplements?
What are the potential benefits of taking NAD+ supplements?
NAD+ levels naturally decline from birth, accelerating around age 30, and dropping by up to 65% by age 70. Environmental and lifestyle stressors also diminish NAD+ levels, as do immune and health challenges. Taking a clinically proven supplement like Tru Niagen helps maintain your NAD+ baseline levels with daily use—to keep your body running smoothly as you age.
What is the difference between Tru Niagen and other NAD brands on the market?
What is the difference between Tru Niagen and other NAD brands on the market?
Tru Niagen is a superior choice compared to other NAD supplements because it contains Niagen®, our patented nicotinamide riboside (NR), a more bioavailable precursor to NAD+. Niagen® NR is backed by 35+ human clinical studies, and crosses cell membranes easily and is more efficiently converted into NAD+ inside cells, effectively boosting NAD+ levels.
This enhances energy metabolism, supports cellular repair, and promotes healthy aging, making Tru Niagen a more reliable, high-quality, pure, and potent option for raising NAD+ compared to other supplements. Tru Niagen® is clinically proven to increase NAD+ levels by over 50% with 300mg daily and by up to 150% with 1000mg daily and is backed by third-party quality-testing from NSF Certified for Sport and Alkemist Labs.
How quickly can I expect to see results from taking Tru Niagen?
How quickly can I expect to see results from taking Tru Niagen?
Most people report noticing improvements in cellular energy and overall wellbeing within 2-4 weeks of consistent daily use. However, the cellular health benefits of increased NAD+ levels begin immediately, even before you feel noticeable changes.
Clinical studies show that Tru Niagen begins elevating NAD+ levels within hours of taking your first dose, with significant increases observed within 2 weeks of daily supplementation. For optimal results, we recommend taking Tru Niagen consistently as part of your daily routine.
Is Tru Niagen safe, and are there any side effects?
Is Tru Niagen safe, and are there any side effects?
Tru Niagen has been rigorously tested for safety and is well-tolerated. Our proprietary key ingredient Niagen® has successfully completed multiple FDA safety reviews and is manufactured in cGMP-certified facilities in the USA.
Niagen is supported by 35+ clinical studies demonstrating its safety and efficacy. These human studies form the foundation of our scientific evidence. Over 65% of registered ongoing or completed nicotinamide riboside trials use Niagen.² Niagen is also backed by independent research, with over 90% of Niagen studies being investigator-driven and third-party funded.
In clinical studies, participants reported minimal to no side effects when taking the recommended dosage up to 2,000mg per day. Some individuals may experience mild and temporary effects that typically resolve quickly. As with any supplement, we recommend consulting with your healthcare provider before starting Tru Niagen, especially if you have existing health conditions or take medications.
What are the benefits of subscribing to Tru Niagen?
What are the benefits of subscribing to Tru Niagen?
Subscribers enjoy exclusive savings of 20% off every order, free shipping, and automatic delivery of Tru Niagen every month on your schedule. You can pause, skip, or adjust your subscription any time, risk-free. It’s the easiest way to ensure consistent NAD+ support for your daily health, while saving on every bottle.
How does the 1000mg Pro serving compare to other available servings like 300mg?
How does the 1000mg Pro serving compare to other available servings like 300mg?
Tru Niagen Pro 1000mg is clinical strength, and the serving most often used in clinical studies. This product was formerly exclusive to physicians and pro athletes, and is now available to consumers who are seeking a higher serving of Niagen that is clinically proven to increase NAD+ levels by up to 150%.
Depending on your lifestyle and your age, we recommend working closely with your healthcare provider to determine the best serving size for your specific needs. You can also take our Product Quiz to see what serving might be right for you.
1000mg of Niagen is the most extensively researched daily dose, and the serving preferred in human clinical trials. Based on studies, Tru Niagen is safe for daily use at up to 2000mg.
Customers are thrilled with their 'glow-up bedtime' routine.




"lt's made all the difference in the world. In everyaspect of my health... l feel better now at 70 than l didat 50. Seriously.
VERIFIED PURCHASE
"l feel like l am getting my youth back... l can actuallyfeel it working. I'm an active trail runner, skateboarder,snowboarder, and mom, and take 2 Tru Niagencapsules daily.
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'Never knew my skin could feel so alive. It's the perfect prep for a night out with someone special.'
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'Plan a night in with this one! Once it activates, you're in for hours of silky-smooth skin.'
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'Had my doubts, but no regrets now! Every application turns my skin's luminosity up a notch.'
VERIFIED PURCHASE
Started taking 5 years ago and I have been a believer since day 1. I believe in the science of it and although I don’t really feel any different I know that I am making a difference in my cellular health.
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